As a passionate and gifted Australian — Santo knows that it is not just human kind that have been born with unique personalities and abilities — that it is time to recognise that animals have them too. One of the tragedies of factory farming is that the fact that each and every one of these animals and birds is a unique, individual living being, is ignored in the desire to maximise profit and productivity.
When you realise that pigs have the cognitive ability of a 3 year old child — it changes the way you think about them — but as Santo knows it is not only their ability to think that matters — it is their ability to feel.
If there's one thing that can be said for animals, it is that they give so much and yet ask for so little. Providing them with a life worth living and protection from cruel treatment — is not much to ask of us in return.
If you, like Santo, believe in a world without factory farming, then take the Make it Possible pledge and start squaring the ledger. We have some making up to do!
Watch the extended Make it Possible web video, featuring Santo and other Australian celebrities.
If you do too, join others who are making a kinder world for animals possible. Sign the pledge.