For years, factory farmed chickens and pigs have been denied a voice which is why Rove McManus has joined with other Make it Possible supporters to plead on their behalf for a kinder world.
It is a sad fact that if factory-farmed animals could communicate in our language and tell us of their suffering — that this cruelty would have ended long ago. Politicians and producers could not have ignored them. But they shouldn't need to tell us. Caging a bird so that it cannot flap its wings is clearly wrong. Confining mother pigs so that they can barely move, and have only a concrete or metal floor to give birth to her babies on is obviously cruel.
The cruelty of factory farming has only continued because the spotlight has not fallen on it — because the average caring person in the community has been completely unaware of what has gone on behind their high walls and closed doors. These animals cannot plead their own case for a kinder world — but we can demand one on their behalf.
You don't need be a famous celeb like Rove to help animals stuck in factory farms. By making kind choices at meal times, you're sending a clear message that animal abuse in factory farms is not on. And in the animals' eyes, you'll be a star.
Watch the extended Make it Possible web video, featuring Rove and other Australian celebrities.
If you do too, join others who are making a kinder world for animals possible. Sign the pledge.